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Mobile for Good by Heather Mansfield

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PART2CREATE AND MAINTAIN A MOBILE AND SOCIAL CONTENT STRATEGY

The success of your nonprofit’s mobile and social fundraising strategy depends upon having a good mobile and social content strategy in place. The first part of this book focuses on helping your nonprofit make wise decisions about nonprofit technology in order to ensure that you have a solid foundation upon which to implement your content strategy. The two are entirely interdependent; if one is lacking, then the other will be hindered in producing success. But when your fundraising and content strategies work together, your brand recognition increases and your reputation as a nonprofit that achieves its mission and programs and creates lasting change for the better of society is solidified. ...

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