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Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield

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PART4MOBILE AND SOCIAL MEDIA CAMPAIGNS FOR THE ADVANCED NONPROFIT

Creating good content and knowing how to properly format and distribute your nonprofit’s content on mobile and social media are essential for your content strategy to be effective. However, for your nonprofit to excel at mobile and social media, more advanced knowledge is required. The nonprofits well-known for excellence in mobile and social media are expanding their use of social networks and embracing real-time communications and fundraising. As in the early years of mobile and social media adoption, the early adopters of rapid communications and crisis response are learning through a process of trial and error how to effectively play a role in the 24/7 news cycle and launch ...

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