Market Drivers
Auto Manufacturers and Mobile Operators
In 2001, consumers were largely unaware of mobile location services, more so in North America than in Europe. Recognizing the incremental revenue opportunities and strategic importance of mobile location services, mobile operators and auto manufacturers have started investing heavily in building the infrastructure to deploy them.
Mobile location services can be divided into two categories: those designed for in-vehicle use and those designed for personal use. Although the applications may be similar at a basic level, the business models, client technology, and service providers are distinctly different. In-vehicle solutions will be developed and provided by the large auto manufacturers and ...
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