What Is Personalization and Why Is It Important?

Personalization is not new. Think of a personal shopper or tailor. Why do you keep going to the same one? Because they know you, they know your measurements, they know what fashion styles you like and don't like, and they are able to deliver what you want quickly and effectively. You are rewarded with better than average service and the vendor is rewarded with repeat business—a mutual benefit for both parties. The same concept applies to many other services you might require, including realtors, barbers, auto mechanics, and others.

The development of the Internet changed software development forever. Web sites that began as brochures and media publications began to evolve into applications. Software ...

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