A Personalization and Profiling System

If you plan to develop a profiling system that allows you to provide personalization services, where do you begin? Figure 7.2 shows an example profiling process and gives you an idea of the type of data that could be collected and used.

Figure 7.2. Sample User Profiling Process. Adapted from Net Worth by John Hagel and Marc Singer, © 1999.

A more detailed and specific study of data that can be collected can be found in John Hagel and Marc Singer's 1999 book, Net Worth. User mobility allows you to capture and profile location data, which could range from tracking a user to categorizing them based on their patterns ...

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