Who Will Pay?

Because the market for mobile location services is in the very early stages (in 2001, most consumers were completely unaware of mobile location services), it is often debated who will pay for them. General Motors' OnStar has built a large subscriber base in the United States by giving away service with new vehicles, but as we know from the Internet, this is not a sustainable business model. It is expected that to build the market, services must initially be underwritten by the large automotive manufacturers and telecommunication providers.

Given the heavy reliance on cars for personal transportation in North America, mobile location services will likely be dominated by automotives. In Europe and many parts of Asia, by contrast, ...

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