February 2014
Beginner to intermediate
256 pages
4h 25m
English
Content preview from Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3: A Crash Course in Mobile Phones and What They Can Do
We’ve said it before and we’ll say it again: CMOs and marketing types, you don’t need to be a tech person to run a successful mobile marketing campaign. But that doesn’t mean you can be a Luddite. Can’t code? That’s fine. Can’t send a text? That’s a bit more of a problem. 
In this chapter, we’re going to go over the main functions that today’s mobile phones can support. You may be surprised to learn that it’s a lot more than browsing the web, using apps, and getting directions. These features can be the building blocks of your mobile marketing presence. Each is a powerful storytelling and communication tool on its own. Together, they can also be combined for almost limitless creative possibilities. Even non-smartphones have some, if not all of these capabilities, further extending the scale and reach you’re able to attain. Without getting too technical, we now present to you: your phone, the stuff inside it, and what you can do with it.
Camera
Just a few years ago, having a camera built into your mobile phone was something special. There were mobile phones and then there were cameraphones or videophones. Now everything ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.