February 2014
Beginner to intermediate
256 pages
4h 25m
English
Content preview from Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 16: Measuring Success. Return on Investment Involvement: How to Define Success
We’re on the last three chapters of this book now, which means it’s time to start thinking about the end. What do you want out of your mobile efforts? What does success look like for you and how will you know it when you see it? What are the criteria by which you will assess your mobile presence? And how will you keep evolving the way you measure once your work is in the market? 
We’ve saved this conversation for Chapter 16, but the truth is you should be thinking about what success looks like from the very beginning. Let’s dig into the hows and whys right now. Thinking about success is a process that will guide you throughout your work. You’ll first define the criteria for success, and you’ll continue to reevaluate and hone your ideas along the way as your work develops. To begin the process, consider: (1) How does mobile blend into your overall marketing mix? (2) Within mobile, what do you want to see happen? What’s the goal? (3) How will we know when you reach that goal? What tools, processes and units of measurement will you use to determine whether you’ve reached it?
Investment vs. Involvement
In the business world, ROI commonly means return on investment. It refers to the profit, or measurable ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.