Tuesday: Collect the Right Information to Build Your Business Case
We believe that at least 75 percent of success lies in gathering and synthesizing the right data to inform your strategy. Most of this data is easily accessible. The real challenge is in turning it into actionable insights. We'll get to the process for synthesizing your research by the end of this week, but first, we will explain what you need to collect and how to collect it so that we can build your final business case on Friday.
Internal Insights
Internal insights are information about your business and customers that you can collect from stakeholders and other internal touchpoints within your organization, such as web analytics. They contain the most important data because ...
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