Thursday: Integrate SMS into Your Overall Marketing Strategy
When you stop and think that it took a traditional medium—television—to help make an emerging medium like SMS popular, you start to see how the different moving parts can and should work together. You need only chart the trajectory of SMS responses to American Idol to get a sense of the potential synergy. In the show's second season in 2003, when SMS was first introduced as a voting mechanism, viewers sent 7.5 million messages. By the seventh season, in 2008, AT&T reported that viewers had sent more than 78 million messages. That tally more than doubled in season eight and climbed past 178 million messages. Nearly 2,300 percent growth in seven years (2003–2009) isn't too shabby!
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