Tuesday: Determine Your Design Approach

The importance of having a mobile website seems fairly obvious at first glance; your website is your brand's calling card, and it should be findable, useful, usable, and engaging on any device a customer uses to access it. Yet, we still hear one question over and over: “Should I build a mobile site first or a mobile app?”

Mobile Web versus Mobile App

We'd like to answer this question by framing it in the context of the customer journey that we explored in Chapter 2, “Week 1: Develop Your Mobile Strategy.” When developing a mobile strategy for our clients, we always ask several key questions designed to help us understand the circumstances in which customers might find an app or a mobile site more desirable. ...

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