Monday: Develop a Mobile Ad Campaign Strategy
In this chapter, we'll again share our own expertise, as well as what we learned from talking with the following experts:
- Nikao Yang, senior vice president of New Business Development and Marketing at AdColony
- Jim Lecinski, vice president, U.S. Sales & Service, Google, Inc., and author of Winning the Zero Moment of Truth (www.zeromomentoftruth.com)
- Jason Spero, head of Global Mobile Sales & Strategy at Google
You'll hear from Nikao, Jim, and Jason throughout this chapter.
In her May 2012 Internet Trends report, Mary Meeker, partner at venture capital firm Kleiner Perkins Caufield & Byers www.kpcb.com) and widely acknowledged mobile industry oracle, declared that mobile advertising has a long way ...
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