Wednesday: Define Your Mobile Display Plan
Mobile display is a diverse and growing ecosystem of networks, publishers, ad formats, and tools. In the next sections, we'll describe some of the key elements in each area of mobile display and the various ways in which you might find yourself working with them.
Work with the Mobile Ad Networks
You will hear the phrase mobile ad network used liberally to describe very different types of vendors. We've categorized the various segments of the mobile display advertising business to give you a better understanding of what they offer.
Mobile Ad Networks
Mobile ad networks are vendors that purchase inventory from publishers, usually mobile websites and mobile apps, and resell this inventory to advertisers. ...
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