Tuesday: Determine Use Cases
By now, you should have a good sense of the opportunities for reaching your audience using location-based services and marketing parameters. Today, we're going to focus on some specific use cases and best practices. As we've done throughout the book, we refer you back to the roadmap we developed in Chapter 2, “Week 1: Develop Your Mobile Strategy.” This will be your guide for incorporating any new tactic into your larger strategic objectives.
In essence, the SoLoMo options at your disposal map to the purchase funnel shown in Figure 2.9. Says Jack Philbin, cofounder, president, and CEO of mobile marketing and technology company Vibes Media: “You always want to be advancing consumers from one stage to the next. If you ...
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