Wednesday: Define Your Partners
On Tuesday, we outlined a number of different ways you can market to your audience using a combination of social, mobile, and geo-location parameters. SoLoMo is, for the moment, less technical than say, the highly rigorous steps we showed you in Chapter 3 for SMS marketing. But bear in mind that the landscape is somewhat fragmented and many companies in the SoLoMo ecosystem have offerings that are more robust in one area than another (Google is stronger in local search than it is in social, for example), so you'll still need to work with a roster of partners to bring a mobile location-based campaign to fruition. Broadly speaking, you'll need to consider the following: social networks and geo-social apps, local ...
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