Mobile Marketing: An Hour a Day

In Conclusion

Some pundits believe mobile is actually killing the in-store experience, that as we become more and more wired in real time, we'll simply bypass physical retail altogether. It's a typical marketer's mindset to expect the new medium to supplant the old, but we don't believe this will actually happen. We expected digital to make TV irrelevant, but instead, it's enhanced the way we watch television and even the way we experience films. We expected tablets to kill print, but the magazine and newspaper industry is still alive with revenue supplemented by mobile applications. TV didn't destroy the movies, and the radio industry is still alive and kicking. CDs did pretty much kill vinyl in terms of overall consumption, but the original ...