Thursday: Mobile Broadcasting
After the still-emerging channels we discussed on Tuesday and Wednesday, we now turn to two technologies that are far more pervasive—pretty much every smartphone and tablet on the market is Wi-Fi and Bluetooth-enabled. Yet, despite the ubiquity of these technologies in the devices we carry, they are far less widely used for mobile marketing purposes than QR codes and NFC. We think of Wi-Fi and Bluetooth as mobile broadcasting in the sense that these technologies allow you to transmit your message to large, albeit localized audiences. Wi-Fi and Bluetooth both enable the delivery of the same kinds of marketing messages and content we've talked about throughout this chapter, including, but not limited to, coupons, contextual ...
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