Friday: Digital-Out-of-Home

Remember Steven Spielberg's 2002 film Minority Report? Like many future-looking science fiction films, it was meant to be a cautionary tale about the role technology plays in our lives. At the same time, because the film was expertly made, it also made some of that technology look pretty cool. And wouldn't you know it, some of the technology portrayed in the film is slowly but surely moving out of the realm of science fiction and into the realm of daily reality. For the last section of this chapter, we'll try to sort through what's still fiction and what you can really do with the two technologies we've broadly classified under the rubric of digital-out-of-home (DOOH): interactive signage and surface computing.

The ...

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