Why We Wrote This Book
We've been friends, colleagues, and frequent collaborators for years, and between us, we've written countless blog posts, white papers, and articles examining every aspect of the mobile industry, from apps to augmented reality (AR). When the opportunity to write Mobile Marketing: An Hour a Day came along, we were skeptical at first: can we really explain everything you need to know in one book? We spend our day-to-day professional lives helping brands figure out their mobile strategies, and if there is one thing we've learned in the process, it's that there is a mobile aspect to everything you do as a brand. From marketing to customer relationship management (CRM), the opportunities are endless. It's also a fast-changing, ...
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