Chapter 1. Getting Started with Mobile Marketing

Many elements make mobile marketing remarkable. This type of marketing is uniquely suited to help potential customers find you or learn about your products precisely when they need them. Many customers have their phones with them all the time, frequently as their primary means of communication with the rest of the world. Many people even report that they would be “lost” without their cellphone and find it hard to imagine life without it.

The Potential of Mobile Marketing

Analysts have been saying that it was “the year for mobile” for a long time, and this has created a false expectation. Mobile marketing will evolve just like traditional online marketing did—over ...

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