Chapter 6. Mobile Promotions and Location-Based Marketing
One of the best opportunities in mobile marketing is the capability to build brand awareness and goodwill with your target market. Mobile promotions help customers feel appreciated and, thus, feel more loyal to your brand. With the appropriate customer-tracking systems, loyalty programs can be layered in to create an even closer connection between your customers and your brand. This kind of deep connection can help drive sales, but it will also help create brand evangelists who will endorse your brand to all their friends, which is quite powerful. Mobile promotion is also an ingenious way for companies to reach out to their customers and create a mobile presence without ...
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