In This Chapter
Managing opt-in and opt-out permission
Sending information and alerts
Creating text messaging coupons
Delivering interactive surveys, polls, and other campaigns
At first glance, text messaging seems to be a very simple service. I mean, really, what can be accomplished with 160 characters? If that's what you think, you will be surprised to discover just what text messaging can accomplish. You can
Build awareness for your brand and products
Stimulate engagement in your loyalty programs
Sell goods and services and raise money
Inform and entertain
Recruit volunteers and build community
Direct people to your store or events
Provide real-time and asynchronous customer care and support
Stimulate social media engagement
Send last minute alerts and special VIP offers
These benefits are just the tip of the iceberg. You can do even more.
In this chapter, we focus on showing you how to set up text message-based mobile marketing programs, including promotion services, quizzes, polls, surveys, alert services, couponing, and more.
In the following pages, you discover how to manage consumer opt-ins for your text programs as well as howto gracefully handle the opt-outs when your customers tell you they don't want to hear from you via text anymore. You also find out about the common mobile marketing text programs, such as direct response, trivia, polls, surveys, mobile giving, alerts services, and more.
After reading this chapter, you'll have a clear, ...