Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

10. International Considerations

It is clear that the market is shifting toward smartphones and tablets as a dominant computing model. Since 2007 and the initial release of the iPhone, the adoption of mobile smartphones and tablets has outpaced the adoption of any other technology adoption in history. However, not every part of the world is adopting smartphones and tablets at the same rate. Some parts of the world are still primarily using feature and basic phones—wireless phones that can make phone calls, some text messaging, and perhaps some web browsing but do not provide a mechanism for a mobile app. Over time, you will see a worldwide shift from feature and basic phones to smartphones and tablets. However, as you build your mobile strategy, ...