Chapter 9. LeapFrog Learning Design
Playful Approaches to Literacy, from LeapPad to the Tag Reading System
James H. Gray, Jennae Bulat and Carolyn Jaynes
LeapFrog Enterprises, Inc., U.S.A.
Anne Cunningham
University of California, Berkeley, U.S.A.
In this chapter, we trace the evolution of learning design at LeapFrog Enterprises, a California-based toy company, from standalone products to an online/offline learning ecosystem.
The first section of the chapter describes several key products in terms of three foundational learning design principles: engaging children, enhancing play patterns with information and communication technology (ICT), and assessing performance with feedback appropriate to home or school. Following a common thread of mobility and ...

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