Why Mobile UX, Why Now?
Abstract
Why mobile user experience? Why now? This chapter answers these important questions. We will look at what makes the mobile experience unique and why we need the creation of a mobile user experience discipline to be able to respond to it. We examine the technology, the right timing, and the users that have created the perfect storm of mobile. Delving deeper, we discuss what about mobile requires our thinking to respond differently to this unique problem of creating experiences for smartphones and tablets. As a result, we will discover the opportunity that mobile presents to us to innovate and engage our users with our mobile user experiences.
Keywords
Mobile; Opportunity; Android; iPhone; Mobile user ...
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