Optimizing Content

Earlier we triaged some content problems, doing just what we needed to do to keep the site breathing. Now let’s dig back into our content and make some mobile optimizations. It’s time we make our content more performant and adaptable, preparing it for a multidevice world.

A Focus on Performance

An often overlooked but very important design consideration is website performance, because40 percent of users will abandon a site if it takes more than three seconds to load (http://bit.ly/19lzRDT).

Much of a page’s load time can be attributed to image downloads and requests to the server needed to render the design. Because design decisions have so many performance implications, page speed should not be the responsibility of only your ...

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