Chapter 30

Hipcricket Builds for the Future

By the beginning of 2011, Hipcricket had hit its stride. The company’s pace of activity had steadily advanced since the company powered its first campaign in 2004. Hipcricket developed and executed 17,000 campaigns in the first half of 2010 and nearly doubled that number in the first six months of 2011, attesting in part to mobile’s progress and clients who viewed the channel as an ongoing consumer relationship tool rather than a means to run one-off programs. By the middle of the year, the company was recording double-digit percentage month-over-month growth in the number of campaigns processed each month.

In addition, Hipcricket’s mobile advertising solutions had been utilized by companies in more than 15 industries, with a particular focus on quick-service restaurants (QSR), retail, travel, technology, and consumer packaged goods (CPG).

“Certainly positioning ourselves beyond a technology company has helped Hipcricket immensely,” says Doug Stovall, senior vice president of sales and client services. “Strategically we talked about it but then we got some very large customers that used us for every mobile marketing channel out there and as a result we could say, ‘Look we’ve done it, we are a full-service company.’ It’s candidly why we’re exploding now—we do everything and we do it well.

“We want to have that mentality that when a customer comes to us and says, ‘Hey, can you do this?’ we make sure we can or that there’s a clear path to ...

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