Book descriptionMobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?
SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us.
Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.
Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.
Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Introduction Experiencing the Mobile Revolution Firsthand
- One The New Gold Rush
- Two The Body Rule: The Best Mobile Products Operate by Beauty
- Three The Spirit Rule: The Best Mobile Products Give Us Meaning
- Four The Mind Rule: The Best Mobile Products Learn as We Use Them
- Five The Mobile Formula In the Past, Present, and Future
- Conclusion It’s Your Turn Now
- About the Author
- Title: Mobilized
- Release date: May 2016
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781626567429
You might also like
Deciphering Data Architectures
Data fabric, data lakehouse, and data mesh have recently appeared as viable alternatives to the modern …
Become an Effective Software Engineering Manager
Software startups make global headlines every day. As technology companies succeed and grow, so do their …
Escaping the Build Trap
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that …
When it comes to building user interfaces on the web, React enables web developers to unlock …