Index

A

Aesthetic Measure (Birkhoff), 41

AI (artificial intelligence)

assistants, 64, 76

CALO project, 77

intersecting fields, 8

threat factors, 130–131

Airbnb

beauty of, 39, 49

layers used by, 110

origin of, 48–49

reason for using, 25

smartphone use and, 125–126

successful app launch, 126

wow factor in, 48–49

Alibaba, 22

Amazon, 8, 126

shortcuts tool, 109

warehouses, 24

Amazon Echo, 45

Andreessen, Marc, 124

Andressen Horowitz, 7

Android, 18

Apple

iPhone, beauty of, 41

Jobs’ iPhone announcement, 42, 117

market risks taken by, 4

mobile apps, quality controls, 28

mobile developer ecosystem at, 124–125

mobile platform expansion, 136

reason to buy component of, 123

See also iPhone; Siri

apps. See mobile apps

Arendt, Hannah, 131–132

Ariely, Dan, ...

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