CHAPTER 13

All Eyes on Social Media

A company’s brand is one of its most valuable assets, which makes a company’s social media presence a tempting bullseye for cybercriminals. It’s no wonder cybercriminals circle the waters of social media like sharks hunting for prey. Social media platforms like Facebook, YouTube, Twitter, Instagram, Tik Tok, and LinkedIn are fertile ground for cybercriminals seeking to destroy a company’s reputation to promote a political cause, obtain a ransom demand, or have a little fun. Social media is not just a headache for organizations; a company’s employees can be stalked, threatened, blackmailed, or violently attacked by cybercriminals in pursuit of a social media scam or cyberattack.

Social media cyberattacks are ...

Get Mobilizing the C-Suite now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.