Model Business Letters, Emails and Other Business Documents, 7th Edition

7

Writing online: websites, blogs and social networking

Good writing is even more important in social media where much of the communication is in writing. Of course, we do have videos and audio too, but for the most part readers need to be hooked in by reading the content. It’s important to come across as professional, credible and likable. It will also help to consider these three Cs when writing online. Your writing must be:

Clear (readable and understandable)

Concise (straight to the point, efficient)

Consistent (reliable, dependable)

Remember too that your reader is number one! Picture them when you write; write with them in mind; write from their point of view. Ask yourself ‘What’s in it for my readers?’ You might also want to ask yourself ...