Notices, advertisements, information sheets and handouts
Notices, advertisements, information sheets and handouts are all documents that need an element of design. You need to encourage people to read them and take action on the content. Long, rambling paragraphs will not achieve this aim. It’s good to have a great heading, great presentation and keep the information to a minimum.
When presenting creative documents like these, consider the AIDA principles:
|Attention||You must attract the reader’s attention:|
|•||use company logo?|
|•||compose specific heading|
|•||put special information in boxes/shaded section|
|•||use sub-headings/numbered points/bullets|
|Interest||Get the reader’s interest by mentioning something ...|
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