Notices, advertisements, information sheets and handouts

Design skills

Notices, advertisements, information sheets and handouts are all documents that need an element of design. You need to encourage people to read them and take action on the content. Long, rambling paragraphs will not achieve this aim. It’s good to have a great heading, great presentation and keep the information to a minimum.

When presenting creative documents like these, consider the AIDA principles:

Attention You must attract the reader’s attention:
  use company logo?
  compose specific heading
  put special information in boxes/shaded section
  use sub-headings/numbered points/bullets
Interest Get the reader’s interest by mentioning something ...

Get Model Business Letters, Emails and Other Business Documents, 7th Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.