September 2015
Beginner
512 pages
9h 13m
English
Content preview from Model Business Letters, Emails and Other Business Documents, 7th Edition
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23
Notices, advertisements, information sheets and handouts
Design skills
Notices, advertisements, information sheets and handouts are all documents that need an element of design. You need to encourage people to read them and take action on the content. Long, rambling paragraphs will not achieve this aim. It’s good to have a great heading, great presentation and keep the information to a minimum.
When presenting creative documents like these, consider the AIDA principles:
| Attention | You must attract the reader’s attention: | |
| • | use company logo? | |
| • | compose specific heading | |
| • | put special information in boxes/shaded section | |
| • | use sub-headings/numbered points/bullets | |
| Interest | Get the reader’s interest by mentioning something ... | |
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