Model Business Letters, Emails and Other Business Documents, 7th Edition

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Circulars

Circular letters are used to send the same information to a number of people. They are extensively used in sales campaigns and for announcing important developments in business, such as extensions, reorganisations, changes of address, etc. When writing circulars, here are some guidelines to remember:

1. Know your audience. Readership for circular letters can be quite diverse, so it’s hard to guess your audience’s level of prior knowledge or familiarity with the content. However, if you aim to make it very generic and broad-based, your letter will be understandable and useful to most people.
2. Use appropriate tone. Your tone and style should be relevant for the kind of communication (eg internal or external). For example, the tone ...