Publicity material

How to write a punchy press release

A press release is a statement prepared for distribution to the media. Its main purpose is to give journalists information that is useful, accurate and interesting. Every organisation has news that will interest potential customers, such as:

  • relocation of offices
  • expansion of business
  • a new product launch
  • a current promotion
  • a local team sponsorship
  • changes in top personnel
  • human interest stories.

You can send your press (or media) release to local or national newspapers, or to other media like radio and TV stations. There are also many services available online now that will distribute your press release to every major news site and search engine on the Internet, and can put you ...

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