Preface to the seventh edition

By Shirley Taylor

Take a look around your workplace. Do the leaders in your organisation write effectively and powerfully? Do good writers tend to get promoted? Do people tend to listen to good writers? Are good writers able to persuade or convince effectively? Absolutely they do!

More and more of our work today is undertaken through writing rather than in person or on the phone. As we are writing so much more these days, we depend on our writing skills to influence, persuade, encourage, collaborate, and to lead. However, how often do you notice people talking about the importance of good writing in your day-to-day work? They don’t, do they? Most people don’t really notice the quality of the writing they read ...

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