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Modeling Service Systems by Ralph D. Badinelli

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Abstract

This book invites the reader on a journey of discovery of service ­systems. From a Service-Dominant-Logic perspective, such systems are the building blocks of all economic activity, and innovation of new service ­systems holds the promise of a new industrial revolution. Users navigating ­websites, customers interacting with intelligent mobile retail applications, patients interpreting advice from health-care professionals and other sources, students interacting with teachers and learning materials, city dwellers invoking smart service applications for transportation ­routing, and the unlimited variations of smart service systems that will be enabled by the Internet of Things and other technologies provide ample evidence of the need ...

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