Modeling Techniques in Predictive Analytics: Business Problems and Solutions with R

A. There’s a Pack’ for That

Neo: “Can you fly that thing?”

Trinity: “Not yet.” (cell phone call)

Tank: “Operator.”

Trinity: “Tank, I need a pilot program for a B212 helicopter.” (fast learning download) “Alright, let’s go.”

—KEANU REEVES AS NEO, CARRIE-ANNE MOSS AS TRINITY, AND MARCUS CHONG AS TANK IN The Matrix (1999)

Achieving competitive advantage through analytics is facilitated by implementing flexible, scalable, and extensible systems. Facilitated by the emergence of R (a well developed, fully functional, object-oriented programming environment designed for data analysis, visualization, and modeling), the power of predictive analytics is one download away.

Whatever the modeling problem or application interface (API), there is likely an ...