2. Advertising and Promotion

“I’m going to make him an offer he can’t refuse.”

—MARLON BRANDO AS VITO CORLEONE IN The Godfather (1972)

It is a Thursday night in July. I am thinking about going to the ballpark. The Los Angeles Dodgers are playing the Colorado Rockies, and I am supposed to get an Adrian Gonzalez bobblehead with my ticket. Although I am are not excited about the bobblehead, seeing a ball game at Dodger Stadium sounds like great fun. In April and May the Dodgers’ record had not been the best, but things are looking better now. I wonder if the bobbleheads will bring additional fans to the park. Dodgers management may be wondering the same thing or perhaps making plans for a Yasiel Puig bobblehead in the future.

Suppose we are working ...

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