Preface

“Toto, I’ve got a feeling we’re not in Kansas anymore.”

—JUDY GARLAND AS DOROTHY GALE IN The Wizard of Oz (1939)

Data and algorithms rule the day. Welcome to the new world of business, a fast-paced, data-intensive world, an open-source world in which competitive advantage, however fleeting, is obtained through analytic prowess and the sharing of ideas.

Many books about predictive analytics talk about strategy and management. Some focus on methods and models. Others look at information technology and code. This is that rare book that tries to do all three, appealing to modelers, programmers, and business managers alike.

We recognize the importance of analytics in gaining competitive advantage. We help researchers and analysts by providing ...

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