C. Case Studies

This appendix reviews cases useful in exploring modeling techniques in predictive analytics, as we have in the chapters of the book. Data for the cases are provided on the book’s website: http://www.ftpress/miller/.

C.1 Return of the Bobbleheads

The Dodgers are one of thirty Major League Baseball teams using promotions to increase attendance. Reports suggest that bobblehead promotions in particular are on the rise, with 2.27 million dolls distributed in 2012 (Broughton 2012) and an estimated 2.7 million dolls in 2013 (Foster 2013).

We provide complete promotion and attendance data for all teams for the 2012 season on the website for the book. These data have a format similar to the Dodgers data in table 2.1, except that there ...

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