3. Adopter-based Determinants of Effort in Mobile App Information Search

Fengkun Liu, Florida Institute of TechnologyAlan A. Brandyberry, Kent State UniversityMary Hogue, Kent State UniversityGreta Polites, Kent State UniversityTuo Wang, Kent State University


This research investigates the effect of potential mobile app adopters’ characteristics on the level of information search effort expended when adopting mobile apps. Mobile apps are different in many aspects from traditional technology: They tend to have a much larger number of alternatives available, they are relatively inexpensive, and they are more diversified in complexity. As a result, potential mobile app adopters may approach the decision of how much time and effort to devote ...

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