December 2014
Beginner
480 pages
118h 48m
English
As the Challenge Case shows, international management is essential to the future growth of McDonald’s. The company’s greatest expansion is occurring in the Asia/Pacific region, the Middle East, and Africa, notably Egypt and South Africa—locations where populations are large and incomes are rising. Therefore, in spite of his own lack of firsthand experience managing a foreign operation, CEO Don Thompson will be able to use his analytic skills to recognize opportunities in these far-flung locations.
As McDonald’s has grown beyond the boundaries of the United States, it has become more of a multinational corporation—an organization with significant operations in more than one company. Managing such an organization is highly ...