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Modern Management: concepts and skills, 14/e
book

Modern Management: concepts and skills, 14/e

by Samuel C. Certo, S. Trevis Certo
December 2014
Beginner content levelBeginner
480 pages
118h 48m
English
Pearson
Content preview from Modern Management: concepts and skills, 14/e

Management Skills Exercises

Learning activities in this section are aimed at helping you develop management skills.

 Cases

Facebook Positions Itself to Stay Relevant

“Facebook Positions Itself to Stay Relevant” (p. 153) and its related Chapter Summary sections were written to help you better understand the management concepts contained in this chapter. Answer the following discussion questions about the Challenge Case to better understand how strategic planning concepts can be applied in a company such as Facebook.

  1. 7-3. For Facebook’s management, is acquiring a business such as Instagram a strategic management issue? Explain.

  2. 7-4.

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Publisher Resources

ISBN: 9780134729138