December 2014
Beginner
480 pages
118h 48m
English
Management Skills Exercises Learning activities in this section are aimed at helping you develop comprehensive management skills.
Cases “How Management Innovation Keeps Ford Moving Ahead” (p. 00) and its related Challenge Case Summary were written to help you understand the management concepts contained in this appendix. Answer the following discussion questions about the introductory case to explore how fundamental management concepts can be applied to a company such as Ford Motor Company.