Modern Management: concepts and skills, 14/e

Creativity in Individuals

Within each individual, creativity is a function of three components. These components are expertise, creative thinking skills, and motivation. Figure A3.1 illustrates these three components and depicts how, when they overlap, they result in creativity.

Expertise, as depicted in Figure A3.1, is everything that an individual knows and can do in the broad domain of his or her work. This knowledge pertains to work-related techniques and procedures as well as to a thorough understanding of overall work circumstances. Take, for example, a produce worker in a supermarket. Her expertise includes the basic abilities of trimming and cleaning fresh fruits and vegetables, constructing appealing displays that encourage customers ...