Chapter 11
Critical Analysis
Introduction
During your professional career, people will tell you things that aren't true. Sometimes they're lies, intended to manipulate or deceive; sometimes they're things that the speaker believes (or perhaps wants to believe), but on closer inspection don't pass muster; sometimes people will tell you things that are true, but irrelevant or of limited use, to persuade you of their position.
Who will be telling you these things? You've probably already thought of marketing and salespeople, desperate to get you or your company to take their product and win the commission. Speakers at conferences could do it too, trying to convince you that the technique, style, or strategy they're promoting is applicable to ...
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