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Modern Recording Techniques, 6th Edition by Robert E. Runstein, David Miles Huber

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CHAPTER 17

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Product Manufacture

One of greatest misconceptions surrounding the music, visual, and other media-related industries is the idea that once you walk out the door of a studio with your final master in hand, the creative process of producing a project is finally over. All that you have left to do is hand the file, CD, or other medium over to a duplication facility and—Ta-Dah!—the buying public will be clamoring for your product, Web site, and merchandise. Obviously, this scenario is almost always far from the truth. Now that you have the program content in hand, you have to think through and implement your master plan, if your product ...

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