Chapter 21 Media Distribution and Manufacturing

DOI: 10.4324/9781003260530-21

Given the huge number of changes that have occurred within the business of music marketing and media distribution, it stands to reason that an equally large number of changes have occurred when it comes to planning and considering how you are going to get your new-born project out to the masses. In short, many of the rules have completely changed, and it’s the wise person who takes the time to put their best foot (and plan) forward to make it all shine. So, having said this – what are our best options for reaching people in this day and age? Well, there’s:

  • Music streaming: the 700-pound gorilla that a lot of online distribution companies have had to come to grips ...

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