CHAPTER 21 Product Manufacture and Distribution
Given the huge number of changes that have occurred within the business of music marketing and media distribution, it stands to reason that an equally large number of changes have occurred when it comes to planning and considering how you are going to get your new-born project out to the masses. In short, many of the rules have changed, and it’s the wise person who takes the time to put their best foot (and plan) forward to make it all shine. So, having said this—what are our best options for reaching people in this day and age? Well there’s:
■ CD: Some would call this a dying breed, but when you walk into a music store, you’ll see them everywhere. Fact is, a lot of people still like ...
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