Chapter 2. Divide

Dividing a page design into chunks is fundamental to taking a modular approach to your design process. This chapter explores the chunking process, beginning with why we must move past designing pages to an approach where we can communicate design at multiple levels: pages, components, and even individual elements.

Beyond Pages

The user experience field has come a long way, providing a range of specializations from information architecture to interaction design and visual design to engineering HTML and cascading style sheets.

However, when a friend or family member asks me what I do, I often begin with “I design Web pages.” From there, one can get more specific via comparisons (like an information architect comparing his role to ...

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